What’s Your Unique Selling Proposition?

Several orange habanero peppers with a single red one

If you haven’t read Customer Value Proposition you might want to start there first. This is a continuation. As I’ve said, the “customer value proposition” (CVP) is an internal document that serves to clarify your relationship with your customers and address your customers’ concerns. So how then do you articulate that value to your customers? The answer is … Read more