USP

What’s Your Unique Selling Proposition?

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If you haven’t read Customer Value Proposition you might want to start there first. This is a continuation. As I’ve said, the “customer value proposition” (CVP) is an internal document that serves to clarify your relationship with your customers and address your customers’ concerns. So how then do you articulate that value to your customers? The answer is … Read more

Customer Value Proposition

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Small businesses and start-ups are often asked to communicate their “customer value proposition” (CVP) or their “unique selling proposition” (USP). So what’s the difference? Today I’ll look at CVP and then move on to USP in What’s Your Unique Selling Proposition? “Customer Value Proposition” (CVP) is an internal document that serves to clarify your relationship … Read more